Adobe Authorised Training Centre in Singapore

design principles 101 (suggested For Non-Designers)


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Design Principles 101

This course aims to help non-designers, such as marketing and communication professionals, to overcome challenges in graphic design by learning crucial design elements and principles in creating an effective design that captures attention, convey a message and evoke the appropriate emotion. With the how-to rules in visual communication, they will develop a good eye for good design. Apart from lectures, the course will incorporate discussions, case studies, hands-on, and critique.


Target Audience: Anyone who wish to learn the principles in creating an effective design  | Prerequisite: Nil

Duration: 1 Day (9am - 6pm)  |  Course Fee: Please refer to the Courses page

Download the course outline in PDF format

Essential Basics

  • Familiarizing with the Interface elements
  • Resetting, Customizing and Saving a Workspace
  • Creating a Personalized Custom Tool Panel
  • Using the Zoom Tool & Various Zoom Techniques
  • Customizing a Document Profile for a Print Project
  • Creating New Artboards to Handle Several Design Collaterals in an Illustrator Project
  • Setting an Exact Measurement for Each Artboard
  • Using Rulers and Setting the Ruler Origin
  • Working with Smart Guides


Selection & Alignment Techniques

  • Learning the Various Basic Selection Techniques
  • Select Points & Paths with the Sub-Selection Tool
  • Making a Quick Selection with the Magic Wand
  • Making an Advanced Selection Based on Similar Graphic Characteristics
  • Automatically Align Objects for a Layout
  • Controlling Objects Alignment with a Key Object
  • Automatically Distribute Spacing between Objects
  • Organizing Objects with Groups
  • Working in the Isolation Mode


Compositing an Illustration with Shapes

  • Drawing with the Shape and Line Tools
  • Editing and Beautifying corners with Live Corners
  • Reshaping Paths & Shapes Intuitively with Ease
  • Creating Shapes with Specified Measurements
  • Adjusting the Visual Characteristics of the Shapes
  • Applying Advanced Stroke Adjustments to a Shape
  • Working in the Outline Mode for Better Visibility
  • Creating Beautiful Curves using the Eraser Tool
  • Converting an Image into an Editable Shape using the Image Trace command


Transformation Techniques

  • Applying Various Transformations: Scale, Reflect, Rotate, Distort, Shear, Perspective Scale etc.
  • Enhancing designs using the Free Transform Tool
  • Creating an Artistic Form from a Basic Shape
  • Creating a Realistic Hard-Edge Vector Shadow
  • Adjusting the Transparency of Objects
  • Applying Multiple Transformations Instantly
  • Re-applying Multiple Transformations in One Step
  • Enforcing Consistency Across the Design Collaterals with Exact Object Placements


Illustrating with Drawing Tools

  • Drawing with the Pen and Pencil Tools
  • Learn to create smooth paths automatically
  • Create controlled and natural illustrations with the advanced features of Pencil Tool
  • Drawing Open and Closed Paths
  • Illustrating with Straight and Curve Paths
  • Converting smooth points to corner points
  • Creating Curve Paths with the Pen Tool
  • Decorating the Ends of a Path with Designs
  • Creating a Dashed Line
  • Deleting and Adding Anchor Points


Essential Basics of Colors

  • Knowing the Different Color Modes
  • Using the Color and Swatches Panels
  • Creating and Saving Frequently-Used Colors
  • Adding and Modifying a Color Swatch
  • Using the Color Picker Menu
  • Saving Related Colors in a Color Group
  • Getting Inspirations for Color Applications using the Color Guide Panel
  • Saving Colors Defined by the Harmony Rules


Creating Complex Effects with Blending

  • Saving Color Gradients for Reusability
  • Designing with Linear & Radial Gradients Blends
  • Adjusting the Direction and Angle of Gradient Fills
  • Beautifying a Stroke with a Stroke Gradient
  • Determining the Visual Output of a Stroke Gradient
  • Sharing the Same Gradient Among Different Objects
  • Creating Gradient Colors with Advanced Methods
  • Using Transparency to Create a Translucent Gradient
  • Duplicate and Transform Objects with Blending
  • Specifying the Settings of an Object Blend
  • Creating Complex Shapes and Colors with Blending


Designing with Typography

  • Working with the Point and Area Types in a Poster
  • Adding Headlines in a Poster Design
  • Introducing Text Wrap in an Area Type
  • Adding and Using fonts from Typekit
  • Importing Text from Other Applications (i.e. Word)
  • Resolving Overflow Text with Text Reflow
  • Improving Text Legibility with Area Type Columns
  • Specifying Precise Characteristics for the Columns
  • Decorating Text with Essential Text Formatting
  • Applying Additional Text Attributes such as Leading, Kerning, Tracking etc.
  • Making Creative Arrangements Intuitively on Text using the Touch Type Tool
  • Adding Symbols using Glyphs
  • Changing Paragraph Attributes
  • Distorting Text with Envelope Warp
  • Reshaping a Text to a Shape with an Object Warp
  • Wrapping Text Around an Object
  • Flowing Text Along an Open Path
  • Filling the Interior of a Closed Shape with Text
  • Creating Text Outlines & Expanding Appearances
  • Compiling an Illustrator Project with the Relevant Images, Graphics and Fonts into a Package


Mastering Layers

  • Creating and Reordering Layers
  • Improving the Hierarchy of Layers with Sub-layers
  • Duplicating and Locking Layers
  • Pasting and Retaining the Hierarchy of Multiple Layers from Another Illustrator Project
  • Hiding Portions of a Layer using Clipping Mask
  • Instantly Locating an Object’s Layer in a Project
  • Prevent Unwanted Edits on Other Layers with Layer Isolation


Decorating Paths with Brush Effects

  • Working with Different Types of Brushes
  • Getting Acquainted with the Brushes Panel
  • Defining a Custom Stroke Effect with an Art Brush
  • Knowing the different declarations of an Art Brush
  • Decorating Paths and Shapes with Custom Brushes
  • Designing an Unique Logo Effortlessly
  • Defining a Brush Effect with Bitmap/Raster Images
  • Removing a Brush Stroke Effect from a Path
  • Creating and Altering a Customized Art Brush for Different Effects
  • Loading Preset Brushes from the Brush Libraries
  • Creating and Saving Pattern Swatches
  • Defining a Customized Pattern Brush
  • Using the Auto Corner Generation Types
  • Creating a Frame Design with a Pattern Brush
  • Refining a Pattern Brush for Specific Needs


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